March 9, 2011

KELLY CUTRONE STARTS ANOTHER REVOLUTION:

WITH HER VERY OWN ELECTRIC LOVE ARMY

KELLY CUTRONE


Really, it was just a matter of time. Right? Of course. When Kelly Cutrone, owner of PR company People's Revolution, teamed up with Tory Burch's ex, fashion investor Chris Burch, to create a fun, affordable and sexy line for young women, my heart sort of skipped a beat. Sure, she's known for her rather dark collection of black and dark gray, rarely wearing makeup and looking somewhat (okay, majorly) disheveled most days, but Kelly Cutrone is sort of the holy grail of all things fashion. Or, at the very least she has a very clear reading of the heartbeat of what is in and what's most definitely out. Hell, she built her PR company from the ground up, living in a shoebox apartment directly above her studio in New York City, Kelly Cutrone is a force. So, when she took on this newest venture, one can only guess she did so with that same sort of hard-earned fashion omnipresence that most of us only dream we will acquire.

KELLY CUTRONE AND BUSINESS PARTNER, ROBYN BERKELY
Naming women like Joan Jett, Katy Perry, Debbie Harry and Cher, Kelly Cutrone hopes to take the $5 million Burch has poured into her newbie fashion line and make it rock. With prices ranging from $30-$300, Electric Love Army will be slaying the pocketbook woes of yesterday's fallen fashionista. Will you be first in line to purchase one of her garments? Watch out, 'cause I'm going to cut.

- sister

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