IS LAPO ELKANN THE NEXT BIG THING?
The great Jay Z so eloquently said "I'm not a businessman, I'm a business, man." There is an art to branding one's self that frankly few people truly understand as well as the worlds rapper/moguls, and well, J-Lo. Enter Lapo Elkann. You've no doubt seen his face in fashion magazines over the years, appearing in GQ's best dressed of all time, and followed by paparazzi for his royal connections in Italy and his high profile position at Fiat. The New York born Italian Lapo has become a fashion icon of sorts in Italy and elsewhere while until recently not capitalizing on his inherent ability to set trends.
With his Italia Independent line, while limited, Lapo has managed to encapsulate young Italian bravado in a brand that makes his elusive joie de vivre accessible for those willing to pay to dress the part. I think there is serious potential here. I'm loving the eyewear options and would love to see him branch out more in the formal wear department. Check out his stuff and the interesting video and photos on his site HERE. Expect this star to rise quickly in the next year or so.
- brother
Blue Velvet
Denim Camo
Obsessed with these
Lavender Crew Sweater
Oversized in Sand
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